Published on

Fanatics E-commerce Platform Optimization

2 min read
Fanatics E-commerce Platform Optimization

Optimized E-commerce Platform, Search Functionality, and Loyalty Program.

Fanatics' e-commerce platform optimization leveraged advanced personalization features and real-time inventory systems to enhance the customer experience and streamline operational efficiency.

Fanatics' Purpose:

  • 🛍️ Personalize the shopping experience for licensed sports merchandise, increasing conversion rates.
  • 📦 Implement real-time inventory management to reduce fulfillment errors and ensure stock accuracy.
  • 🔍 Improve search functionality, reducing search times and enhancing product discoverability.
  • 🎉 Launch a personalized loyalty program, driving higher customer engagement and retention.
  • 💳 Integrate secure and scalable payment systems, including Stripe and PayPal, ensuring seamless transactions and PCI compliance.
  • ⚙️ Scale platform infrastructure to ensure high availability during peak traffic, especially during major sporting events.
Fanatics E-commerce Platform Optimization Logo

Achievements:

Led the optimization of the e-commerce platform by enhancing personalized shopping experiences, improving search functionality, and developing a real-time inventory system to ensure smooth customer transactions and engagement.

  • Spearheaded the development and optimization of personalized product recommendations, increasing conversion rates by 15%.
  • Engineered a real-time inventory management system using Node.js and PostgreSQL, reducing stock discrepancies by 22% and improving fulfillment accuracy.
  • Revamped the search functionality of Fanatics.com with React.js and Next.js, reducing search times by 25% and improving product discoverability.
  • Designed and implemented a personalized loyalty program interface with React and Redux, resulting in a 20% increase in customer engagement.
  • Led the integration of Stripe and PayPal payment systems, ensuring PCI compliance and reducing transaction issues by 18%.
  • Utilized AWS cloud services (EC2, S3, Lambda) to scale the platform infrastructure, improving performance and ensuring high availability during peak traffic periods.
  • Implemented robust testing strategies using Jest and Cypress, reducing production bugs by 30%.
  • Proactively monitored system performance with DataDog and Sentry, addressing issues to maintain reliability and optimize user experience.

Tech Stacks I've Used Here:

  • React.js
  • Next.js
  • Node.js
  • Python
  • PostgreSQL
  • AWS (EC2, S3, Lambda)
  • Stripe
  • PayPal
  • Redux
  • Jest
  • Cypress
  • DataDog
  • Sentry
  • Elasticsearch